It is increasingly important to have a digital strategy that aims at a constant improvement and monitoring of marketing efforts, regarding the organic visibility of a website in the main search engines. In this way, part of the visits to your website have an organic origin, in other words, it does not just depend on paid advertising to generate quality traffic to your website.
In order to know more about your business, we prepare an analysis not only of your competition, but also on the transversal needs of the sector. The goal is to keep an active and effective listening about all the needs of your customers, as well as the possibilities still little explored in your business.
By SEO On Page we understand everything that can be created and optimised according to the best practices required by the main search engines. From the creation of relevant content to the best keywords that will make your website respond to visitor surveys ready to buy your product or service.
As the name implies, SEO Off Page will be everything that exists beyond your website and that can be deepened. In this case, we manage both the authority of your web pages and the authority of the domain as a whole.
Links to and from your website are an important credibility factor on your website in the digital environment. We do the management, ensuring that no link will compromise the authority of your website on the web.
In each project there will be constant monitoring in favour of a policy of continuous improvement. Through digital reports, all results will be presented to the client with a detailed explanation, so that the analysis of all online marketing efforts is understandable.
There are several strategies to strengthen a website. Not all of them are the right ones and comply with the guidelines of the main search engines. White hat SEO based practices are aligned with an ethical methodology of website optimisation. Full knowledge of the audience and the creation of value content, allows the achievement of a strong and sustainable corporate image and are therefore strategies that propose a long-term investment in your online strategy.
In an opposite scenario, there are bad practices called black hat SEO, whose strategies violate the main lines of conduct and ethics in the most remarkable search engines and focus mainly on solutions and quick results, thus not guaranteeing a consistent and fruitful strategy over time.
90% of clicks on search results happen on the first page. The next click can be on your company.
