What are the advantages of advertising on Google Ads?
Advertising on Google allows your business to gain more visibility by showing the right ads to potential customers when they're in an active search and buying phase. As an advertising company, you have complete control over your campaigns and will be able to display ads to a certain target audience at a certain time over a period of time.
One of the advantages of advertising on Google Ads is to be able to know how many times people have had contact with your ad, and therefore limit or increase the number of times your ad is displayed, depending on your strategy on this channel. All the results obtained in Google campaigns are measurable, which makes the analysis of the return on investment more effective.
From a brand recognition point of view, Google Ads enhances the notoriety of your company, at the same time as there is an increase in traffic to your website.
With the remarketing feature of Google Ads you can also resume contact with those users who have browsed your website, showing them relevant ads about something they showed interest in while accessing your website.
Once you have created marketing campaigns through Google Ads, it becomes essential to have an optimised website or a landing page, capable of directing the visitor to the final goal which is conversion. A smooth navigation experience on this landing page will also be a decisive factor for the performance of Google Ads advertisements since search engine optimized pages acquire a complementary relevance so that ads can be displayed more often.